How FMCG brands can capitalize on soaring eco-consumer spending power

Lenneke Schils — Thu, 13 Jan 2022 10:13:13 GMT

Each year, the scientific evidence of global warming and environmental degradation becomes more stark. The need for rapid action is urgent – whether that’s cutting emissions, reducing waste, or conserving ecosystems. These existential issues are paramount, but there is a growing business imperative to act sustainably too. In the long run, markets cannot thrive without the stable, productive economies that climate change puts at risk, while in the near term, consumers are demanding sustainable retail.

GfK Blog

How FMCG brands can capitalize on soaring eco-consumer spending power